Dec 10 2006
Mindless Eating
Do you ever stop and think about the things that influence what andhow much you eat? Things like the size and style of plate your dessertis served on, what the wine label looks like, what size box yourcrackers come in, and how close you are sitting to the popcorn bowl?Well, food manufacturers and advertisers think about this stuff all thetime. And they study it exhaustively.
In his humorous and practical book, Mindless Eating,Brian Wansink, Ph.D. shares some of the secrets he has learned afteryears as a scientist studying food psychology. The studies he sharesrange from fascinating to hilarious.
Wansink looks at the biological, the psychological and the socialreasons why most Americans eat more than they think and in the end heoffers practical tips for changing our eating habits for the better.Not another diet, mind you. Wansink points out that since many of usdon’t even know when we are overeating, we can make changes towardeating less without noticing either. The best diet, according toWansink, is the one you don’t know you are on.
Intrigued, I put some of the book’s theories to the test. If I leftboxes of raisins on the kitchen counter instead of an open package ofcookies, would the kids eat these instead? Yes. If I cut up a plate ofraw vegetables and placed it strategically within small people’s reachjust before lunch would the kids eat more vegetables instead of fillingup on crackers? Yes. If I served a small portion of ice cream and thenput the container waaaaay in the back of the freezer, would I reallynot even think about having any more? Yes. If I made healthy foods moreconvenient and readily available in the refrigerator would familymembers (including me!) reach for these first instead of looking forsweet or salty snacks? Yes.
If you are interested in weight loss and nutrition, you will find Mindless Eating an eye-opening read.












